Magasin Latulippe

Latulippe - Grande sélection de produits de plein air au meilleur prix

On March 1940, with only $100 in his pockets and the help of providence, Marcel Latulippe (shown right) establishes "LA ROBE DE QUEBEC", which specializes in the sale of second-hand dresses and was the precursor to what is known today as MAGASIN LATULIPPE INC.

Right from the beginning, LA ROBE DE QUEBEC is very successful. Its customers are women who buy these dresses to wear them, to take them apart or even to use parts to make new clothes for women and children. These dresses were sold for $0.59 at a time when people earned $0.35 an hour. Running the business requires an extraordinary amount of work: dresses have to be mended, cleaned, and ironed before being put in the store or wrapped for mail order. It would be incumbent upon Mrs. Lucienne Latulippe, the owner’s wife, to carry these numerous tasks relentlessly, on top of raising a family...