The Meta tag is behind-the-scenes in your code, so it isn't visible on your website. The Meta tag is for search engines and other bots. Meta tags include your keywords, page title and your page's description. ... The Meta title tag is the unique title you give each one of your restaurant website's pages.
Data scientist and direct mail expert Parthiv Shah talks about a postcard strategy that appointment-based businesses can use to sell more of their leads.