Jim's No Frills

10488 Yonge St, Richmond Hill, ON L4C 3G7

No Frills Supermarket Grocery shop online or instore

The original No Frills® store was just that, no frills. No product advertising, no store displays, no meat counter, no clerks to bag your groceries, and you had to bring your own bags or pay 3 cents for each. "It doesn't bother me a bit," replied first day customer Frank Atlas when asked about bagging his own groceries. "I've saved a couple dollars with this order."

No Frills® introduced some highly innovative retailing concepts to Canadian consumers. While most grocery stores carried thousands of items, that first No Frills® featured only 500. And many of the products were themselves no frills, namely no name®, the line of generic products launched by Loblaws just months earlier. With their distinctive yellow packaging, bold lettering, and low prices, no name®, was proving a big hit with consumers. They're a lot cheaper than name brands, most of them are just as good and some of them are even better, commented one Toronto shopper.

No Frills® was able to pass on even more savings by leaving products on display in their cardboard shipping cartons, with the sides cut away. Produce, normally washed by hand and carefully arranged, was left in its original box.

Tuesday: 8a.m.–9p.m.
Wednesday: 8a.m.–9p.m.
Thursday: 8a.m.–9p.m.
Friday: 8a.m.–9p.m.
Saturday: 8a.m.–9p.m.
Sunday: 8a.m.–9p.m.
Monday: 8a.m.–9p.m.

Get tips and advice on how to get the most out of your small business website with our web design, sales, and marketing expert hosts Ryan Desmarais and Sean Corbett.

Latest Episode

50th Episode Special – Websites.ca Talk Ep. 50
Double-sized episode with co-founder John Hart on the entire soup-to-nuts of getting a new business online.

Claim this Listing