Statistics show the majority of people today look on the Web for what they want to buy. And the numbers are rapidly growing. This is obviously the right place to place a good chunk of your marketing budget.
With mobile devices in every pocket and smart phones all connected to the Web, everyone now carries their phone books with them. And they check the headlines and grab coupons online, bypassing most traditional media you used to be able to rely on. Regardless of the economy, this has changed the entire landscape of marketing, as we know it. It’s broadened and matured; shifting from a simple easy-to-grasp small selection of proven media into a vast sea of options loaded with opportunity and traps everywhere you look.
Experienced website designer Paul Renault talks about some of the concrete ways that the website visuals can motivate a user to choose your business over your competitors.