Sean overviews several concepts about online interactions with customers: from their entry to your website, to getting them on your mailing list, and finally to harvesting great reviews from them.
Experienced website designer Paul Renault talks about some of the concrete ways that the website visuals can motivate a user to choose your business over your competitors.
EG Orren returns to do an in-depth brainstorm session with Sean about how small businesses can more than double their revenue (and free up the time of their best performers) by planning out email automation sequences.
Audio engineer Brett Leonard talks about ways that small businesses can improve their sound recordings.
Data scientist and direct mail expert Parthiv Shah talks about a postcard strategy that appointment-based businesses can use to sell more of their leads.